Creative Direction

Keros Lowder has been a creative director for brands in many different industries including financial, insurance, sports, and retail. In 2022, he was named a Telly Award Silver winner for creative directing the “Awesome Josh” recruiting campaign for PRMI.

Below are a few highlights of campaigns and branding opportunities that have been led by Keros Lowder.

PRMI

The “Awesome Josh” campaign generated recruiting interest industry-wide. It included a responsive website design and multiple videos across different social platforms.

“Recruiting Worlds”

The PRMI Recruiting Worlds campaign was a print, web, and video campaign that aimed to put potential partners in the spotlight, making them the protagonist of their own adventure. Collateral included style guides, print ads, videos, and web.

LIFDER

Lifder is a startup tech company that aimed at building positive relationships and spreading good news. Lowder was involved in creating the initial brand book, brandmark, and launch video and collateral.

GEARLAUNCH

Gearlaunch needed creative direction for a launch campaign, focused on video, that introduced the brand and functionality to a wide range of consumers.

YANMAR

Yanmar engines wanted a campaign that tied their famous red tractors to their new partners, the New York Red Bulls. Lowder was tasked with creating the script, storyboards, and creative directing the various video projects involved with the campaign.